Following on from their previous collection of daft micro-sites, Coca Cola’s new campaign features 61 branded websites that extend the “Ahh effect” positioning. Starting with ahh.com and currently ending with http://www.ahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh.com, the campaign features a variety of simple games, animations and videos as well as the chance to suggest your own ahhh content.
Last weekend saw the arrival of the 25th Sunday Times rich list; the glossy supplement that causes us to despair at the eye-watering wealth of people we’ve never heard of. It did see the launch of some nice print ads though, courtesy of Grey. The weekend also saw the relaunch of Poke’s excellent Global Rich List website (originally created 10 years ago), which puts our own personal wealth into context and hopefully leads to donating some to those in greater need.
The famously mysterious electronic duo Boards of Canada surprised fans last Saturday by releasing a single, 20 second vinyl for Record Store Day, starting a worldwide hunt to find additional clues. So far 5 of 6 have been discovered, suggesting the final clue will surface today.
After their ‘static’ tv ad, Volkswagen have now launched unskippable YouTube ads, clocking in at just under the 5 second ‘skip mark’. A clever way to make the media the idea, and clearly part of a wider VW strategy to (smartly) challenge current trends in advertising formats.